Metrolingua

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6.01.2008

An overused phrase

It seems that commercial copy (advertising, marketing, etc) seems to often include the phrase "We work hard to ensure..." I think at this point, it's overused. People should think of other ways to communicate with potential clients and customers. When I see that phrase, it doesn't convince me that they're really working hard, it just shows that they're using a canned phrase because their writing hasn't loosened up and they don't know how to communicate with humans in a non-targeting way (the comma splice in this sentence was intentional, btw).

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