10.09.2009

This is authentic?

Food companies must think consumers are really stupid because they use words such as "gourmet" and "authentic" to convince people that their products are the "highest quality", even though their ingredients tell a different story. Such as this company: they say that they've been offering "authentic foods since 1908".

Take a look at these ingredients from one dinner. Do they seem "authentic"? And have they really been using these ingredients since 1908?

Enchiladas: Tortilla: Corn flour (ground corn, trace of lime), water. Filling: Water, dehydrated cheese powder (corn syrup, American cheese [milk, culture, salt, enzymes], food starch-modified, whey, partially hydrogenated oil [coconut and/or soybean], salt, butter [milkfat], nonfat milk, buttermilk, disodium phosphate, sodium caseinate, mono & di-glycerides, citric acid, sodium stearoyl lactylate, sodium citrate, dipotassium phosphate, natural flavor, natural and artificial colors [annatto, paprika, FD & C Yellow #5, FD & C Yellow #6, Beta Carotene], and carrageenan), Cheddar Cheese: (cultured pasteurized milk, salt, enzymes, annatto [color]), modified food starch, imitation cheddar cheese (water, partially hydrogenated soybean oil, casein, modified food starch, contains 2% or less of: salt, kasal, sodium citrate, lactic acid, cellulose powder, sorbic acid [to preserve freshness], artificial flavor, artificial color), contains 2% or less of: dehydrated onion. Red Chile Sauce: Water, shortening (beef fat and cottonseed oil, BHT added to improve stability), Bleached wheat flour enriched (niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), flavorings including paprika, contains 2% or less of: modified food starch, chili powder (chili pepper, salt, spices, garlic powder), dehydrated soy sauce flavor (soy sauce [soy bean, salt, corn syrup], yeast extract and partially hydrogenated soybean oil), salt, beef base (salt, soy sauce[Naturally fermented wheat & soybeans, salt, maltodextrin and caramel color], maltodextrin, yeast extract, dextrose, modified food starch, caramel color, dehydrated onion, silicon dioxide, corn oil, natural flavor), lactic acid, guar gum. Beans: Water, pinto beans, contains 2% or less of: shortening (beef fat and cottonseed oil, BHT added to improve stability), salt, flavorings, modified food starch, chili powder (chili pepper, salt, spices, garlic powder). Spanish Rice: Cooked rice (water, rice), water, tomato paste, bell peppers, contains 2% or less of: flavorings including paprika, modified food starch, salt, dehydrated onion, vegetable oil (canola and/or soybean), sugar and citric acid. Topping: Imitation Cheddar cheese (water, partially hydrogenated soybean oil, casein, modified food starch, contains 2% or less of: salt, kasal, sodium citrate, lactic acid, cellulose powder, sorbic acid [to preserve freshness], artificial flavor, artificial color).