Companies have really gone crazy with the "gourmet" concept, but I've found proof of overkill: the combination of "premium" and "gourmet".

The example I found was a "Premium Gourmet Syrup" which seems so unappetizing, they're probably using "premium gourmet" to convince us that it's palatable. It's pumpkin flavored, and what's pitiful is that it's been out on the counter for months--ie, it's not fresh for the current fall season.

There's also French on the label to assure us that it is truly "gourmet", but the company is located in Florida. And here are the "gourmet" ingredients: sugar, water, pumpkin flavor, spice flavors, and salt. When I see "flavor", I assume it's artificial, because if it were real, they'd make a point to state that.

Yet another desperate attempt at hypinng up quality.

No comments: