Got a blog book

I was in a bookstore looking at the front table with new releases, and saw a book that seemed to be an enjoyable read. As I was checking it out, I kept thinking that the writing style reminded me of well-written blogs, because it was breezy and friendly. So I got the book, and found out that it came from a blog by an anonymous waiter. So I was right: the writer was originally a blogger, and he'd attracted so many readers, the PIC (Publishing Industrial Complex) noticed. And he's probably making a very good living from something that started as a venting vehicle.