People seem to either love him or hate him. On the air, he sounds arrogant and often twists information to fit his world view (as any idealogue does), but he's a talented radio pro, and he's raked in hundreds of millions of dollars because of it.
You should definitely read the article because it demonstrates what radio has become, and how the average shmoe has been squeezed out of it. Syndication and consolidation have put his show in hundreds of stations throughout the country (and Canada, I think), and if he weren't so entertaining, it wouldn't have happened. But the relaxed American laws (thanks to successful corporate radio lobbying) in the mid-90's helped extend his exposure, and people in every market reacted positively.
There are various parts of the article that are revealing and interesting, including the description of his early failures and his extreme current wealth. But this is perhaps the most interesting quote:
“I thank God for my addiction,” he told me. “It made me understand my shortcomings.”
Being Limbaugh, he said he believes that most of these shortcomings stemmed from his inability to love himself sufficiently. “I felt everyone who criticized me was right and I was wrong,” he confided. But, he says, he left his insecurities behind in Arizona. “It’s not possible to offend me now,” he said. “I won’t give people the power to do it anymore. My problem was born of immaturity and my childhood desire for acceptance. I learned in drug rehab that this was stunting and unrealistic. I was seeking acceptance from the wrong people.”
I never thought we'd read such words from him because his persona is so egotistical (though a lot of on-air talent is off the air as well as on), so it made the article even more worthwhile.