Chuffed in context

I mentioned "chuffed" before, but I want to mention it again because I just saw that word used in an online article, which made me realize that I wasn't reading an American site.

The sentence was: "Radio stations and TV channels are unlikely to be too chuffed."

In case you don't recognize the word, it means "pleased".

If you're studying English, let me tell you that Americans *never* use that word. But maybe I should start using it, to introduce it into our language and confuse people all around :D

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