My student is an influential

A while ago, I read the book The Influentials, which described people who are hubs in our society through which information and recommendations flow, thus helping to accelerate word of mouth which leads to increased sales. It's a marketing book, but I also saw it as an interesting study of societal patterns.

Well the other day I was talking to a student in my ESL class, and realized that she's an Influential: she's active in her community, knows a lot of people, volunteers through her church, owns a business which is next door to her husband's business, and is high energy, so she does lots of activities. And she wants to go into politics. I really believe that one day I will see that happen.

If you want to find out about the latest trends in marketing, I highly recommend this book. After reading it, I realized I'm not an Influential, but I don't aspire to be one anyway.

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