Hating Shatner?

I read an editorial in the Chicago Tribune by Mark Sidel, who teaches law at the University of Iowa, about a hoax that William Shatner played on a small Iowa town called Riverside. Riverside has declared itself the "hometown" of Capt. Kirk, because he's "from" Iowa.

Sidel said that Shatner "should not have capitalized upon his favorite-son status and manipulated a small town to make a profit from a hoax."

I found another article that contained a negative comment:

"They don’t understand that we opened our hearts to them," said angry resident Barb Simon. "Already on the news I hear them laughing. We’re the ones that will show up on TV."

So now I'm wondering if they all hate Shatner now, and if Shatner cares.