11.20.2009

Executive producer

I see the title "executive producer" thrown around the radio biz, but most of those people are "just" producers (I put "just" in quotes because there's nothing wrong with being a producer without the "executive" in front of it). I've stayed silent about this embellished title, but I've seen it so often, I can't help but talk about it now.

It seems that the TV and film industries have lots of executive producers, and there are several sources of the definition out there. One site says "an executive producer is someone who is either financing a film, or is representing a studio or party that is financing a film." And other sites mention films and TV too, but I don't see any definitions for radio executive producers. Even Wikipedia doesn't mention radio in their list of types of executive producers.

I know a very successful producer of a top morning show who doesn't call himself "executive producer," even though he has a few people working below him. He just says "producer". I think because he cares more about the quality of work he does than the title. But I've noticed that people who have *no* people working for them will call themselves "executive producers" on their resume, in their voicemails, and wherever else they can broadcast their importance.

So if you see that title, ask them what they're executive of, and who they supervised. Chances are that very few of them actually called the shots on the show or worked alone, except for the occasional intern.

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