2.03.2008

What a weirdly negative comment

I came upon this quote:

Emilio Azcarraga, the billionaire head of Mexico's Televisa: "Mexico is a country of a modest, very f----d class, which will never stop being f----d. Television has the obligation to bring diversion to these people and remove them from their sad reality and difficult future."

I wanted to see the Spanish source of that quote, and found both the exact quote and the larger context. According to what I read (and assuming my lame Spanish is good enough to understand), he said it at a press conference in 1993.

Here's the Spanish version (from an academic speech that referred to what he said):

México es un país de una clase modesta jodida, que no va a salir de jodida. Para la televisión es una dura obligación llevar la diversión a esa gente y sacarla de su triste realidad y de su futuro difícil...

And here's the larger context (with help from an essay that refers to the quote):

Estamos en el negocio del entretenimiento, de la información, y podemos educar, pero fundamentalmente entretener… México es un país de una clase modesta jodida, que no va a salir de jodida. Para la televisión es una dura obligación llevar la diversión a esa gente y sacarla de su triste realidad y de su futuro difícil...los ricos pueden hacer muchas cosas que los diviertan, pero la clase modesta, que es una clase fabulosa y digna, no tiene ninguna otra manera de acceder a una distracción más que a la televisión

There's a lot to say about such thoughts, but basically, it seems more than cynical: it seems hopeless and mercenary in a way, because he knows that he's creating television shows to get people out of their misery while wanting to make a ton of money from them. But then later, he acts like he respects those people by saying they're "fabulosa y digna". It's like he's backtracking because he just put them down by saying they're trapped in misery, but he probably didn't want them to be angry with him, so he ended up complimenting them.

Fake and messed up, for sure.

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