Here's everyone's dream (at least those who write as a hobby): you set up a blog, it gets passed around, and you end up getting millions of hits and a book deal good enough to let you quit your day job. And you didn't do any marketing to get to that point, didn't query anyone, just posted stuff that people liked, and the PIC (Publishing Industrial Complex) noticed.
That's what happened with the guy who created Stuff White People Like. He has really made it, and he did it with a unique idea that has entertained a lot of people.
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