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6.01.2008
An overused phrase
It seems that commercial copy (advertising, marketing, etc) seems to often include the phrase "We work hard to ensure..." I think at this point, it's overused. People should think of other ways to communicate with potential clients and customers. When I see that phrase, it doesn't convince me that they're really working hard, it just shows that they're using a canned phrase because their writing hasn't loosened up and they don't know how to communicate with humans in a non-targeting way (the comma splice in this sentence was intentional, btw).
overused phrases... gee, there are so many of them. i notice that americans, when asked a question, especially in a formal setting (like in a call-in on the radio) preface any answer with "that's a good question". i'm sick of hearing it. no one EVER says, "now thats a bad question". and now the simple word 'but' has to be "at the end of the day" and the hideous "having said that..."
ReplyDeleteI haven't noticed so much use of that expression--but I'll look for it now!
ReplyDeleteThe phrase I was referring to was "that's a good question"...as for "having said that", I've heard that a lot too, as well as "at the end of the day".
ReplyDelete